Posted on January 15, 2010

A new British advertisement campaign urging parents to warn their teenagers against the dangers of alcohol abuse and binge-drinking features popular comedians Bill Bailey and Jo Brand, who stress that there is increasing pressure on teenagers to consume alcohol.

Jo Brand confessed that during her teenage years, she drank heavily and was put in dangerous situations. "As a teenager I was drunk probably from the age of 14 to about 19. That came from my family never even mentioning alcohol to me. I had a very strict family but they didn’t explore the whole alcohol thing,” she shared.

Every year, an estimated 6,000 children below the ages of 15 across the UK end up in hospitals as a result of alcohol abuse.

Under a recent advice sent out to parents in the UK by England’s Chief Medical Officer Sir Liam Donaldson urged them that children under 15 should not be given alcohol, even at home.